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Mother’s partnered with the Big Apple

Mother’s partnered with the Big Apple

18 Sep 2017 Tags: New York City Cape Town Tourism

On 23 August 2017, Cape Town Tourism (which has its head office in the Cape Town Central City) and NYC & Company (New York City’s official destination marketing organisation) signed a two-year partnership agreement to boost business and leisure tourism between the two cities.

It’s the first time NYC & Company has signed such an agreement with a destination marketing organisation in Africa, the result of which will be the sharing of best practices in tourism marketing and the exchange of marketing assets to boost reciprocal travel.

As it currently stands, the United States, and in particular New York, is Cape Town’s second largest international source market. Cape Town Tourism’s CEO Enver Duminy says: “In 2015, 30% of arrivals to Cape Town from the USA originated at or travelled via New York City airports.”

In turn, South Africa accounts for a nearly 30% share of African visitors to New York City.

The agreement could prove to be very beneficial to the Mother City’s CBD, says the CCID Communications manager, Carola Koblitz. “Apart from the fact that it will be a boost for local hotels, retailers and visitor venues such as museums, the possibility exists for us all to be very creative in coming up with ideas in which to engage with New York in shared ‘downtown’ experiences – maybe even twinning events and venues.

“The New Yorkers have Central Park; we have The Company’s Garden. We have major sporting events that either start or pass through the CBD, like the Sanlam Cape Town Marathon, and New York has the New York City Marathon. We have a very vibrant arts, design and cultural scene in the CBD and obviously so does Manhattan. The importance for us in the Central City will be to assist the agreement wherever we can, and twin events and experiences that can show New Yorkers what we have to offer in the CBD, while also bringing the benefits of the agreement to all Capetonians to participate in and enjoy in our CBD area.

“As the CCID, we congratulate Cape Town Tourism on landing this historic agreement which we believe has been many years in the making. And we look forward to looking at ways in which we can work with stakeholders in the Central City so that collectively we can help Enver and his team to make it a huge success.”

Photo by Carola Koblitz (CCID)