Campaigns

Giving the gift of hope to the Cape Town Central City’s homeless community amidst a ravaging pandemic and harsh winter conditions is the main aim of the Cape Town Central City Improvement District’s Hope for the Homeless campaign, a Show You Care initiative which was launched today. The campaign will raise funds for these six primary NGO partners: Straatwerk, The Hope Exchange, Ons Plek, The Homestead, Youth Solutions Africa and Khulisa Social Solutions.

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MAKE A DONATION

Here are ways to donate:

- SMS R10 to 38088
- Snapscan https://pos.snapscan.io/qr/STB0F588
- PayPal https://paypal.me/CCIDShowYouCare
- EFT to First National Bank, Adderley Street, Cape Town. Branch Code 201-409. Account Number 62524024065. Account Holder: Cape Town Central City Improvement District. Account Type: Current Account  

SHOW YOU CARE BROCHURE

In addition, from July to September, we roll out our Social Development SHOW YOU CARE WINTER DRIVE. If you would like to support this targeted winter campaign, see our brochure for details here. 

You can also donate winter clothes, shoes, bedding and non-perishables by dropping the items in one of 20 branded wheelie bins which will soon be rolled out in key CBD building foyers. 

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For more information and updates, follow the CCID on Instagram (@capetownccid) and Facebook (@CapeTownCCID), or visit CapeTownCCID.org.

DOWNLOADS:

Social Services Directory

STASH IT, DON’T FLASH IT (which also uses #StaySafe) is a CCID Safety & Security department public awareness and crime prevention campaign. While the messaging is used throughout the year by our public safety team, the campaign is relaunched each year during the festive season (December to March) to drive awareness with both locals and the high numbers of visitors who spend time in the Central City during this time of the year. Street pole and “crime disruption” posters, placed at strategic “hot spots” across the CBD, target three specific areas – namely theft out of motor vehicles, ATM fraud and pickpocketing – while extensive brochure distributions accompanied by hardcopy, radio and social media drive home all aspects of safety and common-sense awareness to ensure all those who use and enjoy the Cape Town Central City stay safe.

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Campaign Material Downloads

The posters and brochures mentioned above, distributed primarily in the CCID footprint during our festive season awareness campaign, can also be accessed below should you wish to support the STASH IT, DON’T FLASH IT messaging.

• Festive season STASH IT, DON’T FLASH IT Street-pole poster
• Festive season DISRUPTION POSTERS: Stop ATM fraud, pickpocketing, theft out of motor vehicles
• Festive season A5 SAFETY TIPS FLYER: Welcome to the Cape Town Central City
• Year-round SAFETY TIPS FOLDOUT BROCHURE: Welcome to the Cape Town Central City

Open Source Campaign Material

In the interest of assisting with crime prevention across the Central City and beyond, some of the material conceptualised by the CCID for the STASH IT, DON’T FLASH IT campaign is now being presented as open source. To obtain access to these files to use for your own crime prevention messaging, or if you have any questions about this campaign, email Aziza Patandin at, aziza@capetownccid.org.

Behind every person experiencing homelessness in Cape Town is a name, a history, and a future still being written. This is your invitation to see them.

Watch their stories Partner with the CCID

Every day, Capetonians come face to face with people living on the street. And every day, it gets a little easier to look away. To reduce a less fortunate person to a circumstance, and a story to a stereotype.

This Is Not My Forever is here to lift the veil.

Through this moving, powerful campaign, we share real stories, told by real people who know the cold, the stigma and the daily fight to survive, and who are actively writing their next chapter. Alongside them, the Cape Town Central City Improvement District’s (CCID) Social Development team walks the streets every day, connecting people with the outreach, work-readiness, and reintegration programmes that turn small first steps into lasting change.

Homelessness is a chapter. It is not an identity, and it is not a life sentence.

Watch the stories of the people the city walks past every day. Then help us change how their story ends.

SEE THE PERSON. CHANGE THE STORY.
IT HAPPENS THROUGH PARTNERSHIP.

Reintegrating someone experiencing homelessness takes more than goodwill. It takes outreach, work-readiness and reintegration programmes, and the partners who make them possible. Whether you’re a business ready to invest in our city or an individual ready to give what you can, there’s a place for you in this story.

FOR CORPORATES & COMPANIES

Partner with the CCID and put your brand behind real change.

A partnership with the CCID is more than a donation. It’s an investment in a safer, more dignified city centre for your staff, customers and clients. Your support directly funds the outreach and reintegration programmes that turn small first steps into lasting change. It provides your brand with a visible, meaningful commitment.

Let’s talk about what a partnership could look like.

Contact the CCID's Social Development Manager Tara Gerardy-Bissolati
T: 065 224 9758 | E: tara@capetownccid.org

Partner with the CCID

FOR INDIVIDUALS

Every contribution moves someone closer to a fresh start.

You can make a difference. Reintegration is built from small, practical steps, and there are three ways you can help take them. 

Help us reintegrate people experiencing homelessness by donating your money, your goods, and your time.

• Your MONEY: Donate to the outreach that opens a door to change. Every rand goes towards helping someone move off the street for good.
• Your GOODS: We are grateful for clothing, blankets, toiletries and essentials that meet immediate needs as people take their next step.
• Your TIME: Join our teams, and become part of the support that helps someone find their way back.

Donate now