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Show You Care

Previously run under the GIVE RESPONSIBLY banner (initiated by the CCID back in 2008), the SHOW YOU CARE (#ShowYouCare) message is promoted throughout the year. It seeks to educate the public about homelessness and increase the effectiveness of the CCID Social Development team and its partner NGOs, all of whom work directly with people living on the street.

Along with a number of organisations dealing with the homeless across the globe, the CCID believes a hand up is often far better than a direct handout on the streets. Even when intentions are good, in most cases, handouts result in people staying on the street instead of seeking assistance from an NGO. In the best-case scenario, small change given at a stoplight may make life on the street more viable, but in the worst case, it can feed a cycle of substance abuse and antisocial behaviour such as aggressive begging, and can keep people on the street and away from help. It takes more than money to turn lives around.


If you would like to help in the form of an SMS or SnapScan donation, please visit www.showyoucare.co.za or find the campaign’s banking details here.


We produce SHOW YOU CARE campaign material for rollout within the CCID footprint, and we invite you to download the following to help us get the message out there:


You can also follow the year-round SHOW YOU CARE initiative on our Facebook page.

Should you have any questions about this campaign, please email Aziza Patandin at aziza@capetownccid.org.

It's Time To Come Clean

Each year, during April and May, the CCID’s Urban Management department runs its annual public awareness #KeepItClean public awareness campaign, this year under the new banner of "It's time to come clean". The campaign highlights the work of the CCID, and also calls on the public to do their bit to ensure the Central City remains the cleanest CBD in South Africa.

In 2018, we rolled out a number of new street-pole posters in the Central City and also once again brought our “Vote with your ciggie butt” disposal box. In addition, we did an activation that shows just how many ciggie butts the CCID collects each month, just from out of its own 270 CCID-branded bins placed across the CBD.

Read an article on this year's activations - Click Here

View videos of the previous 2016 #KeepItClean campaign.



Encountering the same issues in your community? We’re always happy to share what we do. For more information on the "It's time to come clean" campaign or Urban Managements other #KeepItClean initiatives, email Aziza Patandin at aziza@capetownccid.org.


Stash it, don't flash it

STASH IT, DON’T FLASH IT (which also uses #StaySafe) is a CCID Safety & Security department public awareness and crime prevention campaign. While the messaging is used throughout the year by our public safety team, the campaign is relaunched each year during the festive season (December to March) to drive awareness with both locals and the high numbers of visitors who spend time in the Central City during this time of the year. Street pole and “crime disruption” posters, placed at strategic “hot spots” across the CBD, target three specific areas – namely theft out of motor vehicles, ATM fraud and pickpocketing – while extensive brochure distributions accompanied by hardcopy, radio and social media drive home all aspects of safety and common-sense awareness to ensure all those who use and enjoy the Cape Town Central City stay safe.



The posters and brochures mentioned above, distributed primarily in the CCID footprint during our festive season awareness campaign, can also be accessed below should you wish to support the STASH IT, DON’T FLASH IT messaging.



In the interest of assisting with crime prevention across the Central City and beyond, some of the material conceptualised by the CCID for the STASH IT, DON’T FLASH IT campaign is now being presented as open source. To obtain access to these files to use for your own crime prevention messaging, or if you have any questions about this campaign, email Aziza Patandin at, aziza@capetownccid.org.