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Campaigns

Show You Care

Giving the gift of hope to the Cape Town Central City’s homeless community amidst a ravaging pandemic is the main aim of the Cape Town Central City Improvement District’s Hope for the Homeless campaign, a Show You Care initiative which was launched today. The campaign will raise funds for these six primary NGO partners: Straatwerk, The Hope Exchange, Ons Plek, The Homestead, Youth Solutions Africa and Khulisa Social Solutions.


MAKE A DONATION

Here are ways to donate:

- SMS R10 to 38088
- Snapscan https://pos.snapscan.io/qr/STB0F588
- PayPal https://paypal.me/CCIDShowYouCare
- EFT to First National Bank, Adderley Street, Cape Town. Branch Code 201-409. Account Number 62524024065. Account Name: CCID Give Responsibly. Account Type: Current Account  

SHOW YOU CARE BROCHURE

In addition, from July to September, we roll out our Social Development SHOW YOU CARE WINTER DRIVE. If you would like to support this targeted winter campaign, see our brochure for details here

You can also donate winter clothes, shoes, bedding and non-perishables by dropping the items in one of 20 branded wheelie bins which will soon be rolled out in key CBD building foyers. 

For more information and updates, follow the CCID on Instagram (@capetownccid) and Facebook (@CapeTownCCID), or visit CapeTownCCID.org.

Come Back To Town


In a bid to combat the devastating economic fallout caused to corporate and retail stakeholders in the Cape Town Central City, the CCID launched a national campaign to reignite the Cape Town CBD economy. Aimed at attracting employees, businesses and local, national and international visitors back to Cape Town and its Central City following the various levels of Lockdown restrictions, the national campaign is the first initiative of its kind for a South African commercial centre.

Called Come Back To Town”, the economic-recovery campaign speaks to all stakeholders, reminding them of what they have been missing and enticing them back to the heart of the city. The Cape Town CBD is one of the most successful city centres in the country and is home to some of the finest, award-winning restaurants, unique retail venues, rooftop cocktail bars and one-of-a-kind destinations such as the Company’s Gardens, the Iziko Planetarium and the Iziko South African National Gallery.

Key to the initiative is a nationwide digital advertising campaign on outdoor advertising screens, social media and online, buy-in from major commercial property stakeholders and SMEs, a busking and event programme, using social media influencers to promote the city centre’s unique offerings, the production of a map of key CBD eateries and a promotional campaign to accompany it and much more. The strategy is not only to reinvigorate the CBD’s economy, but that of the Mother City following the impact of the Covid-19 lockdown. The CCID has also produced a map of Cape Town CBD eateries which will be

The campaign’s proactive business approach dovetails with various initiatives of the City of Cape Town. It also aims to encourage workers to return to their CBD offices as they provide essential footfall into the CBD.

CCID CEO Tasso Evangelinos says the campaign message is that the Cape Town CBD is open for business! “We’ve missed our patrons and we’re inviting people back to do business, to shop, to work, to play and to visit. Top of mind is that safety protocols -- such as wearing of masks, using sanitiser, social distancing and behaving responsibly – are adhered to.”

As Lockdown regulations eased and then were tightened when South Africa experienced a second wave of the pandemic in January 2021, the CCID has monitored the confidence levels of its retail stakeholders. Three surveys have been conducted since July and reveal a slow but steady recovery in confidence among local retailers. Encouragingly, the surveys reveal that since July there has been a marked decline in the percentage of businesses indicating that they face the risk of closure by year-end.

Says Evangelinos: “The “Come Back To Town” campaign is a series of reasons why to return to the City, from attending a First Thursdays event, to enjoying a latte at an iconic coffee shop, having an after-work drink or a meal at an destination-restaurant in the vibrant city centre. We will also host a busking/entertainment programme over lunchtime and are looking to put on various pop-up activations and events throughout the CBD.”

International research has proven that a vibrant CBD with active small businesses and involved large corporates have a multiplying impact on the rest of the city, residential areas on the outskirts and then the wider metropole. The Western Cape contributes R436-billion (Q4 2019) to the national GDP, of which 71 % is contributed by Cape Town.

“When operating at full tilt, the City of Cape Town is a significant contributor to the nation’s economic health. Which is why we need to get her engines running at full tilt again, so that every time a visitor, whether local or international, eats, stays, plays, or shops in the Central City, it provides a much-needed boost for both the small business owner on the ground who relies on this trade, the CBD’s economy and the nation’s sustainability and economic stability at large,” Evangelinos concluded.

It's Time To Come Clean

Each year, during April and May, the CCID’s Urban Management department runs its annual public awareness #KeepItClean public awareness campaign, this year under the new banner of "It's time to come clean". The campaign highlights the work of the CCID, and also calls on the public to do their bit to ensure the Central City remains the cleanest CBD in South Africa.

In 2018, we rolled out a number of new street-pole posters in the Central City and also once again brought our “Vote with your ciggie butt” disposal box. In addition, we did an activation that shows just how many ciggie butts the CCID collects each month, just from out of its own 300 CCID-branded bins placed across the CBD.

Read an article on this year's activations - Click Here

View videos of the previous 2016 #KeepItClean campaign.

CAMPAIGN MATERIAL DOWNLOADS

CONTACT US

Encountering the same issues in your community? We’re always happy to share what we do. For more information on the "It's time to come clean" campaign or Urban Managements other #KeepItClean initiatives, email Aziza Patandin at aziza@capetownccid.org.

Downloads:

Stash it, don't flash it

STASH IT, DON’T FLASH IT (which also uses #StaySafe) is a CCID Safety & Security department public awareness and crime prevention campaign. While the messaging is used throughout the year by our public safety team, the campaign is relaunched each year during the festive season (December to March) to drive awareness with both locals and the high numbers of visitors who spend time in the Central City during this time of the year. Street pole and “crime disruption” posters, placed at strategic “hot spots” across the CBD, target three specific areas – namely theft out of motor vehicles, ATM fraud and pickpocketing – while extensive brochure distributions accompanied by hardcopy, radio and social media drive home all aspects of safety and common-sense awareness to ensure all those who use and enjoy the Cape Town Central City stay safe.

CAMPAIGN MATERIAL DOWNLOADS

The posters and brochures mentioned above, distributed primarily in the CCID footprint during our festive season awareness campaign, can also be accessed below should you wish to support the STASH IT, DON’T FLASH IT messaging.

OPEN SOURCE CAMPAIGN MATERIAL

In the interest of assisting with crime prevention across the Central City and beyond, some of the material conceptualised by the CCID for the STASH IT, DON’T FLASH IT campaign is now being presented as open source. To obtain access to these files to use for your own crime prevention messaging, or if you have any questions about this campaign, email Aziza Patandin at, aziza@capetownccid.org.

Downloads: