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Attracting tech titans to the Cape Town CBD

30 Aug 2021

Downtown Cape Town is an enabled DigiTech environment, with stakeholders proactively putting in the work to keep the ecosystem thriving despite the economic devastation wrought by Covid-19. Here the major players in the sector share their insight on how the Mother City can attract more tech titans.

Cape Town, South Africa’s “Silicon Valley”, boasts more than 450 tech firms, including e-commerce giants Takealot and Amazon, and collectively employs more than 40 000 people. And more are moving in.

The South African global business services (GBS) sector in Cape Town is outperforming many other industries, having attracted R3.4 billion in investments in the last three years. It was one of just a few industries to create jobs in the Covid-19 climate and has been pinpointed by the government as a green shoot for economic growth and recovery.

According to the State of Cape Town Central City Report 2020 – A year in review (Covid-19 edition), downtown Cape Town is home to 16 co-working spaces, 80 ICT & telecoms entities (comprising 62 information & communication technology firms and 18 telecoms firms), 78 educational institutions & resources and 56 coffee shops and 9 internet cafes to keep tech fundis caffeinated. This, plus the mountain, makes for an enticing place to be.

The Cape Town Central City Improvement District (CCID) recently asked two of the CBD’s major players what makes the Mother City a tech hub and how it can attract more tech titans to its shores. SweepSouth – which raised more than R60 million in funding in 2019 and additional investment in 2020 – and PayU Payment Solutions, a leading online payment service provider with operations across 17 markets, shared their insights. 

Aisha Pandor, CEO of SweepSouth, with her team.


Aisha Pandor, CEO and founder of SweepSouth – an app and web platform for booking regular and on-demand home services that include cleaning, gardening, plumbing, and electricians – says she chose the Cape Town Central City for SweepSouth’s headquarters because of the area’s "vibe, coffee and central location". And because the CBD has been an African tech hub for over a decade. She also loves the fact that people who are tech-savvy travel to Cape Town from all over the world. “That’s played a big role in nurturing a sharing economic environment in which companies like Airbnb and SweepSouth flourish.”

She says organisations like Silicon Cape, CiTi, SiMODiSA, and numerous incubators, accelerators and investors are helping Cape Town secure and advance its status as the continent’s premier tech hub. The lifestyle also makes it an attractive place to be. But there are more actions that could lure more tech businesses, and in doing so, drive economic growth and job creation.

Pandor suggests that:

  • Businesses and political leaders collaborate to improve basic infrastructure. “Effective transportation systems to move workers around will benefit efforts to create innovation-economy jobs, while innovations in inner-city housing would allow hard-working start-up entrepreneurs to work, live and play. City leaders should cultivate a climate for ‘liveability’ that people will talk about, to woo tech companies and investors from far afield.”
  • More effort is made to retain graduates and local talent. “Too often, tech companies hire skilled workers from elsewhere, which means lower-income communities may not be able to access the on-the-job training that could help them unlock opportunities. To remedy this, fast-growing tech companies could help local graduates secure entry-level jobs. Overseas tech businesses need to know there is skilled talent on offer to support the ecosystem. By tying training to internships, Cape Town’s share in the tech boom will increase.”
  • Tech companies help regenerate older areas. “Council incentives can help businesses to look beyond the obvious company set-up sites, thereby encouraging meaningful regeneration in previously overlooked areas.”
  • There could be incentives for dynamic tech-business collaborations. “For example, a tech company could help map out refuse recycling spots in an urban area. Or develop an App to help with traffic flow. Small gains in a neighbourhood could make a much bigger difference when rolled out on a larger scale.”

To attract more tech investors and entrepreneurs, she believes Cape Town needs to confidently tout its best offerings to the world. This is exactly what Wesgro, the City of Cape Town and other players are doing, by building a thriving tech ecosystem.

Kelly Roman is an office executive at PayU Payment Solutions. As part of the Naspers Group, PayU is based in Cape Town’s CBD to be close to key management. Covid-19 was a busy year for the group as e-commerce flourished, enabling fast expansion into new markets.

Roman echoes Pandor in perceiving Cape Town as a burgeoning tech city, “Cape Town has the most well-developed tech sector in the country and has seen the success of a start-up like Snapscan being sold to Standard Bank. Most of the technology and Fintech companies are based here and there are several innovation hubs. It has an attractive lifestyle and one can maintain a good balance.” 

However, Roman says that start-ups continue to struggle with access to funding – especially those from previously disadvantaged communities. This is another area Cape Town can address by creating more opportunities for start-ups to connect with prospective investors, incubators, and accelerators.


Sebekedi Koloi, Tech Portfolio Manager at Wesgro, says that while Cape Town houses the highest number of developers in the country right now, more work needs to be done to capacitate young people for the digital economy. Load shedding is also a potential threat to the Cape’s tech title, although he says the City has done well to mitigate this for international investors so far. Additionally, immigration policies need to be repositioned to allow for the importing of digital skills. A Start-up Act, which is currently in discussion, will also have to be fleshed out to see how regulation can best support high-growth businesses.

Councillor Sharon Cottle, the City’s Mayoral Committee Member for Corporate Services, says the City will continue to work hard to attract new players, “Cape Town is already a leading centre of digital businesses and start-ups in Africa and is home to some of the world’s largest tech companies, such as Amazon. As a City, we must back this up with a commitment to harness digital technologies for better service delivery, economic development, and building a city that works for everyone.”

Tasso Evangelinos, CEO of the Cape Town Central City Improvement District (CCID), concludes, “It is heartening that Cape Town, and its vibrant CBD, continues to attract investment in the DigiTech space in spite of the harsh economic effects of Covid-19.”


Cape Town is home to close to 60 % of South Africa’s start-ups, with many choosing to be based in the city’s CBD, including local goliath Takealot.  

The tech title is attributed largely to:

  • The City’s investment in infrastructure – close to 1000 m of fibre-optic cable has been laid to date. The City has just agreed to continue this Broadband Infrastructure Project for another five years
  • Incubators and business accelerators abound in the area
  • There are myriad co-working spaces – over 16 in the CBD alone
  • There are three universities in the Western Cape  as well as other tertiary learning institutes
  • The WC boasts the highest number of venture capital firms. In 2020, $88 million in disclosed investments went to Cape Town-based tech start-ups
  • The WC is home to 38 % of South Africa’s developers

A spokesperson at Silicon Cape – a non-profit, community-driven initiative that aims to develop the Western Cape as an innovation hub for Africa and the world – adds that Cape Town’s central and densely populated CBD offers businesses good access to talent, resources and clients. This tight clustering of resources, people and economic activity means tech businesses can benefit from increased access to knowledge and skills, and reduced production costs. This leads to knowledge spillovers and economies of agglomeration, which are fundamental driving forces behind innovation and economic growth.”

IMAGES: CCID, SweepSouth