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Cape Town CBD launches 2017 Residential Survey

Cape Town CBD launches 2017 Residential Survey

15 Nov 2017 Tags: Residential Survey

With residential communities often being the heart of a vibrant downtown, particularly in the “afterhours”, what these communities think about where they live and what they would like to see in their urban environment can reveal important messaging for the planning of everything from new retail options to the right type of residential development that will attract more people into the area.

To gauge these opinions, the Cape Town Central City Improvement District (CCID) has been conducting annual online residential surveys since 2013 with people living in the CBD and its immediate surrounding areas. The latest 2017 Residential Survey is now available online.

Explains CCID CEO Tasso Evangelinos: “We invite residents in the Central City itself and in the streets immediately neighbouring onto the CBD to participate, as we believe that most of these residents are living in this area to be as close as possible to their downtown, whether they come here to work or study daily, or to enjoy what the CBD has to offer them in their down time.

“Besides asking their opinion on where and how they live, we also want to find out where they spend their leisure hours and, of course, where they do their shopping, as this in turn enables us either to confirm that the right mix exists where it does, and encourage the development of new opportunities where these are needed.

This is the fifth year the CCID is running this survey, with results from previous years available on the organisation’s website.

Says CCID Communications manager and editor the organisation’s annual investment guide, The State of Cape Town Central City Report: “We have to date referred to the survey as a ‘dipstick’ as we believe it is undertaken by a sample of only around 5- to 10% of the potential residential community living in the areas surveyed. Nevertheless, while we always stress that this a dipstick result, the interest in each year’s survey results is always huge.

“Last year’s survey appears in our 2016 Report, and enabled us to break down the residential community in terms of who lives in which of our four precincts. We are very aware that this information has been used extensively, from those looking to opening retail establishments ranging from bespoke shops to chain stores, to those looking for the best areas in which to live in terms of their own requirements and what they wish to be close to.”

Adds CCID CEO Tasso Evangelinos: “Therefore we really encourage all residents living in the footprint of the survey to participate. This is their opportunity to tell us what they think and be heard as a collective voice; because if their opinions are not ‘out there’ then how could their needs and desires possibly be heard by those who could make a difference to the offerings for residents in the Central.

“So, if you live in one of the areas we’re looking to survey, we’d be grateful if you could take a few minutes to complete the questionnaire. We estimate that it will take about 10 to 15 minutes of your time.”

If there are any questions you don’t feel comfortable answering, just leave them blank, says Evangelinos. “You’ll also get an opportunity at the end of the survey to add your own comments on any topics you feel weren't covered by the questions.”

By giving the CCID input on the Cape Town Central City’s residential environment all participants will also be given the chance to win one of three cash prizes in a draw:

  • First prize: R1 500
  • Second prize: R1 000
  • Third prize: R500

The 2017 CCID Residential Survey is currently accessible online and will be open until end of business on Tuesday 12 December 2017. To participate, please visit https://www.surveymonkey.com/r/CCIDSurvey2017